Interview: Healthprize

HealthPrize was a strong contestant in last year’s Health 2.0 Fall Launch! contest. It’s one of the few start-ups with a brain surgeon and published auto-biographer on the management team, and it’s got an interesting approach to bribing, cajoling, incenting, encouraging people to take their medication-giving them the chance to win prizes if they do. So nine months on from their Launch! moment how are they doing? I interviewed CMO Katrin Firlik and CEO Tom Kottler to find out (and yes of the two, the nerdy looking guy is not the brain surgeon.

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