3 CEOs Interview with West Shell of Healthline

In the video above, CEO of Healthline, West Shell is interviewed at the 2011 Health 2.0 San Francisco conference by Zina Moukheiber of Forbes. Healthline provides online search and navigation, solutions for reference and advertising content, as well as their own clinical applications. They have a number of large partnerships including Yahoo! and Aetna. Since connecting with Healthline, Yahoo! Health has become the top health site on the web, and they power Aetna’s own search engine, SmartSource. Just a few hours before this interview was recorded, Healthline announced a major partnership with Sharecare, a company they met at Health 2.0 one year earlier. In the video above, West discusses these partnerships as well as Healthline’s business model, and the evolution of consumer health sites to a more personalized space.

You can find the rest of the 2011 3 CEOs series, as well as other videos from San Francisco 2011, at Health 2.0 TV.

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