Navigating Cancer: Interview with Gena Cook

December 22, 2022 - By Matthew Holt

Navigating Cancer is  a new start-up that’s aiming to connect patients and cancer clinics. Navigating Cancer is starting out by offering a standalone patient portal for cancer clinics to offer their patients. Now right now many (or most) clinics and physicians’ offices barely offer any online services for their patients, so any attempt to improve that patient experience is welcome. But this experience has a twist.

Cancer is different, and so the patient record and the other online services Navigating Cancer is providing are different from those on a typical portal (like a Medfusion).  But the real trick will be when they integrate directly with the EMRs that oncologists are (at least in some cases) starting to use.

So what will be the progress of a specialized connector between providers and patients-not to mention one that relies on providers adopting EMRs to be really effective?  I spoke to Gena Cook, CEO of Navigating Cancer last month after her company had just started working with its first couple of clinic customers.

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And if you can’t get enough Gena, here’s an interview she did at the Health 2.0 Conference in October (a little before the one here) with Roger Green from CIOZone.