Ouch! Or did Sermo & Medscape merge?

In the middle of a ho-hum article about Health 2.0 in the Jacksonville Business Journal, there’s this somewhat unfortunate and untrue sentence!


Then there’s Medscape, a social network for doctors that has a format similar to MySpace or Facebook and includes 100,000 physicians. It’s similar to its predecessor, Sermo, and both are exclusive to verified physicians.


Sermo is the predecessor of Medscape? Oops. In the tone of the article Medscape is the 1.0 company (now owned by WebMD), Sermo the 2.0 company and unless the reporter knows something most of us don’t, they’re separate companies and pretty big rivals!

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Health 2.0